Full Download You Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side - Orly Lobel | ePub
Related searches:
Mga entertainment exposed barbie's dark side by mary rose strubbe individual contracts between employers and employees often assign ownership of “inventions” by the employee as well as delineating the employee’s post-employment obligations to the employer.
At that point, mattel — and barbie — became embroiled in a decade-long legal battle over intellectual property, creativity and, ultimately, womanhood. You don’t own me is not just a thrilling story of business battles, but also brings together the american dream, the rise of feminism, consumer psychology and the making of icons alongside.
You don't own me is character-driven page-turning nonfiction in the tradition of the big short or a civil action.
Mga’s 2001 launch of a new doll, bratz, led to a decade of tumultuous litigation, with mattel complaining of a “rival-led barbie genocide”. You don’t own me is an extended case study that’s fascinating and consequential thanks to lobel’s storytelling skill. Through her descriptions of flamboyant personalities and outrageous.
Mga entertainment exposed barbie's dark side, by orly lobel, ww norton, rrp£20/$27.
Mga entertainment exposed barbie’s dark side’ by orly lobel is published by w w norton related stories; the diary.
Mga entertainment exposed barbie's dark side the battle between mattel, the makers of the iconic barbie doll, and mga, the company.
Mga entertainment exposed barbie's dark side by lobel, orly argues that the battle between mattel, the makers of the iconic barbie doll, and mga, the company that created the bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.
This provocative work spotlights the legal battles between behemoth mattel and audacious mga over incredibly successful toys and the ownership of an idea.
“a hair-raising account of a barbie dreamhouse-size jarndyce and jarndyce. ”—jill lepore, the new yorker this provocative work spotlights the legal battles between behemoth mattel and audacious mga over incredibly successful toys and the ownership of an idea.
Mga entertainment exposed barbie's dark side by orly lobel (isbn: 9780393254075) from amazon's book store.
Mga david and goliath decade- long dispute fought by mga entertainment and toy giant mattel.
Mga entertainment exposed barbie's dark side [lobel, orly] on amazon.
Mga entertainment exposed barbie`s dark side: the landmark court battles that exposed barbie's dark.
Mga entertainment exposed barbie's dark side (audible audio edition): orly lobel, karen white, gildan media:.
14 nov 2017 the battle between mattel, the makers of the iconic barbie doll, and mga, the company that created the bratz dolls, was not just a war over best-.
Mga entertainment exposed barbie’s dark side, university of san diego school of law professor orly lobel tells the story behind the creation and marketing of the barbie doll empire, and of the ferocious legal battle that ensued when a mattel employee took his idea for an upstart line of “bratz.
Air date: tuesday, november 14, 2017, 3:30pm tell us what you think.
Mga entertainment exposed barbie's dark side it’s a big, complicated story [but] lobel doesn’t dumb the story down; she explains its complexities clearly and even elegantly.
You don't own me is character-driven page-turning nonfiction in the tradition of the big short or a civil action. It's the epic courtroom battle of barbie versus bratz -- america's longest-reigning childhood cultural icon versus the toy industry's clearest-ever personification of anti-establishment rebellion.
Mga entertainment exposed barbie's dark side: lobel, professor orly: amazon.
Mga entertainment exposed barbie’s dark side by law professor orly lobel is a wonderful read! her research is rich and varied and the writing style while brisk never scrimps on any of the steps in the long (oh, so long) battle between barbie and the bratz.
After a lengthy trial, mattel won, the judge ordering mga to cease manufacturing bratz. But, an appeals court judge vacated the verdict and ordered a new trial.
Post Your Comments: